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Forever is where we’re meant to be

By Ramil Digal Gulle

A VINTAGE OLYMPIA TYPEWRITER haunts my dreams. Unfortunately, that typewriter belongs to a friend of mine and I never had the chance to ask her if she'd sell it to me before she moved to the U.S. Those who never had to use a typewriter would probably never understand: I miss the rapid clickety-clack sound of the typewriter keys smacking onto the blank sheet of paper; the smell of new typewriter ribbon, and even the smudges it left onto my fingers.

Today, the world has moved on. Submitting a typewritten manuscript anywhere today would only earn you the ire of whoever's assigned to encode it into a computer. And yet, even though I've had to switch to using computers to do my writing, I find that my basic task has remained unchanged.

I am, essentially, a storyteller. And storytellers are, in a real way, keepers of our collective memories-hopefully the memories that matter most, and are most meaningful. And what are these memories but threads that make up the tapestry, the story of our race?

One story that I actually enjoy watching on TV is the story presented in, of all things, a commercial for a residential development. That Avida Land commercial just gets to me-it is, when you think about it, a distillation of the story of humankind and our collective aspirations for forever.

I can only wish the wife and I would stay as happy, as radiant with love and companionship as the elderly couple in the commercial-who are shown reminiscing about how they built their life and their future together.

Whoever invented marriage and family had the right idea. What better way to ensure the survival of our culture and civilization, our very species? Without marriage and family, we'd all be too busy with conquest, competition and instant gratification-all of which would end in futility. If we lived our lives without considering the impact on our children, who represent the next generation--then humanity is doomed.

Avida Land TV Commercial

New Avida TV commercial shows touching, funny side of moving out Read Article >

HOMEPOSSIBLE

With Avida's easy-to-own-home-schemes, there are no excuses in making your dream come true. It's now or never. It's once in a lifetime. Grab it. Own it. Read Article >

Pasalubong na bahay para sa kanilang bagong buhay.

Avida Land was borne out of Ayala Land's desire to bring affordable living at its best to the greatest number of Filipinos. Read Article >

Avida Land, PEF sign MOA for bid to save Philippine Eagle

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Avida Towers Centera

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Avida Towers Altura Tower 1 Groundbreaking

14 April 2013 (Sunday) Read Article >

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FAMILIES and young couples who wish to live a balanced life will find that everything falls... Read Article >

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Avida Land leads Cebu residential entry-level market in 2012; launches second tower of Avida Towers Riala

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May Avida Corporate Events

For more information call: (63) (02) 848-5200
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Avida Goes to Europe!

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Avida Land Bares Plans for 6.6-hectare South Park District in Alabang

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