Bonifacio Global City, Taguig City • Posted • Apply Before 31 Jul
Analyze brand positioning and consumer insights
Lead the development and execution of marketing strategies to ensure awareness of local and international markets and increase leads and patronage of products.
Oversees content developments for social media accounts
Lead the development and implementation of corporate communication and PR strategies to amplify message among key stakeholders
Report, interpret and translate performance of various Marketing & Digital initiatives and campaigns on how it drives value back to the business - lead generation, brand awareness and consideration.
Coordinate and negotiate with various third-party partners for Digital & Corporate requirements - Technology & new opportunities, creatives, media, performance.
Develop entry strategies to support expansion in new territories
Strong understanding of current marketing concepts, familiar with digital marketing metrics & KPI's, and familiarity with Analytics and Online Media Buying platforms.
Collaborative , creative and analytical. Good negotiation & collaboration skills, attention to details, knows the ins and outs of the marketing & advertising business, Ability to work in a fast-paced environment, and excellent in communication written and oral. Including organizing and task management. Strong leadership and project management
Graduate of Marketing, Economics, Business Mgmt., Mass Communication or any 4-year business course
Minimum of 5 years to 8 years solid experience in brand marketing
Currently one of the ff: Digital Marketer, Marketing manager for FMCG or worked with an Ad agency , Digital Accounts Executive, Digital Strategist.
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